فراتحلیل عوامل موثر بر انتخاب الگوی کلان ساختاری در اتحادهای استراتژیک

نوع مقاله: مدیریت استراتژیک(استراتژهای منابع انسانی- استراتژی های تولید- استراتژی های سرمایه گذاری- استراتژی های بازار و رقابتی)

نویسندگان

1 دانشکده مدیریت، دانشگاه تهران

2 گروه بازرگانی، دانشکده مدیریت، دانشگاه تهران

3 دانشکده مدیریت دانشگاه تهران

4 دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی

چکیده

تصمیم‌گیری پیرامون ساختار اتحادهای استراتژیک در کنار تصمیم درباره هدف و دامنه اتحاد و تصمیم درباره انتخاب شرکا، یکی از سه پرسش اساسی است که باید برای شکل‌گیری موفق اتحادهای استراتژیک به آنها پاسخ داد. مروری بر پیشینه نظری نمایانگر یافته‌های پراکنده و گاه متضادی پیرامون الگوی ساختاری اتحادهای استراتژیک است. بر همین اساس، پژوهش حاضر می‌کوشد تا با به‌کارگیری روش فراتحلیل، یک جمع‌بندی از عوامل موثر بر انتخاب از میان الگوهای کلان ساختاریِ قراردادمحور و اعتمادمحور ارائه دهد. پس از بررسی و پالایش 516 مطالعه که در بازه 15 ساله 2002 تا 2017 میلادی در نشریات علمی معتبر و بین‌المللی به چاپ رسیده‌اند، 38 مطالعه در فرایند فراتحلیل مورد بررسی قرار گرفت و 24 متغیر با اندازه اثر قابل‌قبول شناسایی شد. یافته‌های فراتحلیل نشان می‌دهد الگوهای کلان ساختاری قراردادمحور و اعتمادمحور نقش مکمل را نسبت به همدیگر دارند و متغیرهای حفاظت حقوقی، نظام حقوقی، اعتماد، کنترل رسمی و فرصت‌طلبی بیشترین شدت تاثیر و متغیر سازوکارهای حاکمیتی مشترک کمترین شدت تاثیر را در تصمیم‌گیری برای انتخاب یک الگوی ساختاری در اتحادهای استراتژیک دارند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Meta-Analysis of Effective Factors on Selection of Macro Structural Framework in Strategic Alliances

نویسندگان [English]

  • S. Hossein Jalali 1
  • Tahmoores Hasangholipour 2
  • Ali Heidari 3
  • Seyed Mohammad Aarabi 4
1 Faculty of Management, University of Tehran
2 Business Management Department, Faculty of Management, University of Tehran
3 Faculty of Management, University of Tehran
4 Faculty of Management & Accounting, Allameh Tabatabai University
چکیده [English]

Decision making about the structure of strategic alliances, beside the decision about goal and scope of alliance and decision about partner selection, is one of the three fundamental questions that should be addressed to form successful strategic alliances. It is believed successful alliances must accomplish two goals which both of them are related to alliance structure: coordinate the optimal combination of productive resources across parties and mitigate the risks of opportunistic behavior. Literature review reveals scattered and sometimes contradictory findings about structural framework of strategic alliances. Hence, current research is tried to provide a concluding remark of effecting factors on choosing between contractual-based and trust-based structural frameworks of strategic alliances with meta-analytics method. After reviewing and filtering of 516 scholarly papers which published in reputed scholarly international journal in a 15 years period (2002-2017), thirty eight papers were put in meta-analytics process and twenty four factors were identified. Findings from this meta-analytics showed that optimal configuration of formal and relational governance mechanisms in an alliance is contingent, and contractual-based and trust-based frameworks are complementary governance. It also showed that legal safeguard, legal system, trust, formal control and opportunism have the most effect and shared governance mechanisms has the least effect on decision about choosing between the structural frameworks of strategic alliances, among others.

کلیدواژه‌ها [English]

  • Strategic Alliances
  • Alliance Structure
  • Contractual Alliance
  • Trust-based Alliance
  • Meta-Analytics

-          Abdi, M., & Aulakh, P. S. (2017). Locus of uncertainty and the relationship between contractual and relational governance in cross-border interfirm relationships. Journal of Management43(3), 771-803.

-          Albers, S. (2010). Configurations of alliance governance systems. Schmalenbach Business Review62(3), 204-233.

-          Albers, S., Wohlgezogen, F., & Zajac, E. J. (2016). Strategic alliance structures: An organization design perspective. Journal of Management42(3), 582-614.

-          Arranz, N., & De Arroyabe, J. F. (2012). Effect of formal contracts, relational norms and trust on performance of joint research and development projects. British Journal of Management23(4), 575-588.

-          Bstieler, L., & Hemmert, M. (2015). The effectiveness of relational and contractual governance in new product development collaborations: Evidence from Korea. Technovation45, 29-39.

-          Burkert, M., Ivens, B. S., & Shan, J. (2012). Governance mechanisms in domestic and international buyer–supplier relationships: An empirical study. Industrial Marketing Management41(3), 544-556.

-          Cai, S., & Yang, Z. (2008). Development of cooperative norms in the buyer‐supplier relationship: the Chinese experience. Journal of Supply Chain Management44(1), 55-70.

-          Carson, S. J., Madhok, A., & Wu, T. (2006). Uncertainty, opportunism, and governance: The effects of volatility and ambiguity on formal and relational contracting. Academy of Management Journal49(5), 1058-1077.

-          Cavusgil, S. T., Deligonul, S., & Zhang, C. (2004). Curbing foreign distributor opportunism: An examination of trust, contracts, and the legal environment in international channel relationships. Journal of International Marketing12(2), 7-27.

-          Chen, C., Zhu, X., Ao, J., & Cai, L. (2013). Governance mechanisms and new venture performance in China. Systems Research and Behavioral Science30(3), 383-397.

-          Delavar, A. (2005). Philosophical Foundations of Research in Social Sciences and Humanities. Tehran: Roshd. 4th Eds. (in Persian)

-          Faems, D., Janssens, M., Madhok, A., & Looy, B. V. (2008). Toward an integrative perspective on alliance governance: Connecting contract design, trust dynamics, and contract application. Academy of Management Journal51(6), 1053-1078.

-          Fang, E., Palmatier, R. W., Scheer, L. K., & Li, N. (2008). Trust at different organizational levels. Journal of Marketing72(2), 80-98.

-          Ferguson, R. J., Paulin, M., & Bergeron, J. (2005). Contractual governance, relational governance, and the performance of interfirm service exchanges: The influence of boundary-spanner closeness. Journal of the Academy of Marketing Science33(2), 217-234.

-          Fragkos, K. C., Tsagris, M., & Frangos, C. C. (2014). Publication bias in meta-analysis: confidence intervals for Rosenthal’s fail-safe number. International Scholarly Research Notices, http://dx.doi.org/10.1155/2014/825383.

-          Gençtürk, E. F., & Aulakh, P. S. (2007). Norms-and control-based governance of international manufacturer-distributor relational exchanges. Journal of International Marketing15(1), 92-126.

-          Goo, J., Kishore, R., Rao, H. R., & Nam, K. (2009). The role of service level agreements in relational management of information technology outsourcing: an empirical study. MIS Quarterly, 33(1) 119-145.

-          Haghighi, M. & Jalali, S.H. (2018). Strategic Alliance Formation from the Institutional Theory. Journal of Business Management, 9(4), 717-738.

-          Handfield, R. B., & Bechtel, C. (2002). The role of trust and relationship structure in improving supply chain responsiveness. Industrial Marketing Management31(4), 367-382.

-          Hewitt, D. & Kramer, D. (2014). An introduction to Statistics in Psychology. Translated by: Pashasharifi, H., Najafi zand, H., Mirhashemi, M., Manavipour, D. & Sharifi, N. Tehran: Sokhan. 2nd Eds. (in Persian)

-          Hoetker, G., & Mellewigt, T. (2009). Choice and performance of governance mechanisms: matching alliance governance to asset type. Strategic Management Journal30(10), 1025-1044.

-          Homburg, C., Cannon, J.P., Krohmer, H., & Kiedaisch, I. (2009). Governance of international business relationships: cross-cultural study on alternative governance modes. Journal of International Marketing17(3), 1-20.

-          Huang, M. C., Cheng, H. L., & Tseng, C. Y. (2014). Reexamining the direct and interactive effects of governance mechanisms upon buyer–supplier cooperative performance. Industrial Marketing Management43(4), 704-716.

-          Hunter J. E., & Schmidt F.L. (2004). Method of Meta-Analysis: Correcting Error and Bias in Research Findings. CA: Sage. 2nd Ed.

-          Jalali, S. H. (2017). How alliance partner characteristics can affect performance? An empirical evidence from emerging economies context. International Journal of Strategic Business Alliances6(1-2), 1-17.

-          Jayaraman, V., Narayanan, S., Luo, Y., & Swaminathan, J. M. (2013). Offshoring Business Process Services and Governance Control Mechanisms: An Examination of Service Providers from India. Production and Operations Management22(2), 314-334.

-          Jiang, X., Li, M., Gao, S., Bao, Y., & Jiang, F. (2013). Managing knowledge leakage in strategic alliances: The effects of trust and formal contracts. Industrial Marketing Management42(6), 983-991.

-          Ju, M., & Gao, G. Y. (2017). Relational governance and control mechanisms of export ventures: An examination across relationship length. Journal of International Marketing25(2), 72-87.

-          Judge, W. Q., & Dooley, R. (2006). Strategic alliance outcomes: a transaction‐cost economics perspective. British Journal of Management17(1), 23-37.

-          Krishnan, R., Geyskens, I., & Steenkamp, J. B. E. (2016). The effectiveness of contractual and trust‐based governance in strategic alliances under behavioral and environmental uncertainty. Strategic Management Journal37(12), 2521-2542.

-          Lavie, D., Haunschild, P. R., & Khanna, P. (2012). Organizational differences, relational mechanisms, and alliance performance. Strategic Management Journal33(13), 1453-1479.

-          Lee, R. P., & Johnson, J. L. (2010). Managing multiple facets of risk in new product alliances. Decision Sciences41(2), 271-300.

-          Li, D., Eden, L., Hitt, M. A., & Ireland, R. D. (2008). Friends, acquaintances, or strangers? Partner selection in R&D alliances. Academy of Management Journal51(2), 315-334.

-          Li, J. J., Poppo, L., & Zhou, K. Z. (2010a). Relational mechanisms, formal contracts, and local knowledge acquisition by international subsidiaries. Strategic Management Journal31(4), 349-370.

-          Li, J., Zhou, C., & Zajac, E. J. (2009). Control, collaboration, and productivity in international joint ventures: Theory and evidence. Strategic Management Journal30(8), 865-884.

-          Li, Y., Xie, E., Teo, H. H., & Peng, M. W. (2010b). Formal control and social control in domestic and international buyer–supplier relationships. Journal of Operations Management28(4), 333-344.

-          Lin, H., & Darnall, N. (2015). Strategic alliance formation and structural configuration. Journal of Business Ethics127(3), 549-564.

-          Lui, S. S., Wong, Y. Y., & Liu, W. (2009). Asset specificity roles in interfirm cooperation: Reducing opportunistic behavior or increasing cooperative behavior?. Journal of Business Research62(11), 1214-1219.

-          Lui, S.S., & Ngo, H.Y. (2004). The role of trust and contractual safeguards on cooperation in non-equity alliances. Journal of Management30(4), 471-485.

-          Malhotra, D., & Lumineau, F. (2011). Trust and collaboration in the aftermath of conflict: The effects of contract structure. Academy of Management Journal54(5), 981-998.

-          Malhotra, D., & Murnighan, J. K. (2002). The effects of contracts on interpersonal trust. Administrative Science Quarterly47(3), 534-559.

-          Mayer, K. J., & Argyres, N. S. (2004). Learning to contract: Evidence from the personal computer industry. Organization Science15(4), 394-410.

-          Mellewigt, T., Madhok, A., & Weibel, A. (2007). Trust and formal contracts in interorganizational relationships—substitutes and complements. Managerial and Decision Economics28(8), 833-847.

-          Parmigiani, A., & Mitchell, W. (2010). The hollow corporation revisited: Can governance mechanisms substitute for technical expertise in managing buyer‐supplier relationships?. European Management Review7(1), 46-70.

-          Poppo, L., & Zenger, T. (2002). Do formal contracts and relational governance function as substitutes or complements?. Strategic Management Journal23(8), 707-725.

-          Rosenthal, R. (1991). Meta-analysis: A review. Psychosomatic Medicine, 53(3), 247-271.

-          Ryall, M. D., & Sampson, R. C. (2009). Formal contracts in the presence of relational enforcement mechanisms: Evidence from technology development projects. Management Science55(6), 906-925.

-          Schilke, O., & Cook, K. S. (2015). Sources of alliance partner trustworthiness: Integrating calculative and relational perspectives. Strategic Management Journal36(2), 276-297.

-          Srivastava, S. C., & Teo, T. S. (2012). Contract performance in offshore systems development: Role of control mechanisms. Journal of Management Information Systems29(1), 115-158.

-          Suchman, M. C. (2003). The contract as social artifact. Law & Society Review37(1), 91-142.

-          Teng, B. S., & Das, T. K. (2008). Governance structure choice in strategic alliances: The roles of alliance objectives, alliance management experience, and international partners. Management Decision46(5), 725-742.

-          Wacker, J. G., Yang, C., & Sheu, C. (2016). A transaction cost economics model for estimating performance effectiveness of relational and contractual governance: Theory and statistical results. International Journal of Operations & Production Management36(11), 1551-1575.

-          Wallenburg, C. M., & Schäffler, T. (2014). The interplay of relational governance and formal control in horizontal alliances: a social contract perspective. Journal of Supply Chain Management50(2), 41-58.

-          Wang, L., Yeung, J. H. Y., & Zhang, M. (2011). The impact of trust and contract on innovation performance: The moderating role of environmental uncertainty. International Journal of Production Economics134(1), 114-122.

-          Wu, F., Sinkovics, R. R., Cavusgil, S. T., & Roath, A. S. (2007). Overcoming export manufacturers’ dilemma in international expansion. Journal of International Business Studies38(2), 283-302.

-          Yang, Z., Su, C., & Fam, K. S. (2012). Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency. Journal of Marketing76(3), 41-55.

-          Yang, Z., Zhou, C., & Jiang, L. (2011). When do formal control and trust matter? A context-based analysis of the effects on marketing channel relationships in China. Industrial Marketing Management40(1), 86-96.

-          Zhao, F. (2014). A holistic and integrated approach to theorizing strategic alliances of small and medium-sized enterprises. Business Process Management Journal20(6), 887-905.

-          Zhao, Y., & Wang, G. (2011). The impact of relation-specific investment on channel relationship performance: evidence from China. Journal of Strategic Marketing19(01), 57-71.

-          Zhou, K. Z., & Poppo, L. (2010). Exchange hazards, relational reliability, and contracts in China: The contingent role of legal enforceability. Journal of International Business Studies41(5), 861-881.

-          Zhou, K. Z., & Xu, D. (2012). How foreign firms curtail local supplier opportunism in China: Detailed contracts, centralized control, and relational governance. Journal of International Business Studies43(7), 677-692.

-          Zhou, K. Z., Poppo, L., & Yang, Z. (2008). Relational ties or customized contracts? An examination of alternative governance choices in China. Journal of International Business Studies39(3), 526-534.