نقش مکان و سرمایه فکری در دستیابی به مزیت رقابتی و ارتقاء عملکرد کسب و کارهای کوچک پوشاک

نوع مقاله : مدیریت استراتژیک (برنامه­‌ها، تحلیل‌های استراتژیکی تولید، استراتژی‌های بازاریابی و مدیریت بازار، کسب­وکار، سرمایه گذاری، منابع انسانی، مالی، رقابت، . . . )

نویسندگان

1 پژوهشگر پسادکتری مدیریت بازرگانی دانشکده مدیریت و اقتصاد دانشگاه تربیت مدرس، تهران، ایران

2 استاد دانشکده مدیریت و اقتصاد دانشگاه تربیت مدرس، تهران، ایران

چکیده

امروزه دستیابی به مزیت رقابتی به عنوان یکی از مهم­ترین گام­های اولیه شرکت­ها برای ورود به بازارها و گسترش فعالیت­های خود و موفقیت در این بازارها محسوب می­شود. از طرفی، با افزایش رقابت­پذیری بین شرکت­ها، توجه به مزیت رقابتی به ویژه در کسب­کارهای کوچک افزایش پیدا کرده است. پژوهش حاضر با هدف مطالعه و بررسی تأثیر مکان بر مزیت رقابتی از طریق نقش میانجی سرمایه فکری (سرمایه انسانی، ساختاری و ارتباطی) در میان کسب­و­کارهای کوچک پوشاک انجام پذیرفته است. تحقیق از نظر هدف، کاربردی و از لحاظ روش تحقیق و نحوه گردآوری ­داده­ها، از نوع توصیفی- پیمایشی می­باشد. جامعه آماری مشتمل بر کسب­وکارهای کوچک پوشاک بود که تعداد 400 پرسشنامه استاندارد که برای روایی آن از روایی صوری و همچنین برای پایایی آن از ضریب آلفای کرونباخ استفاده شده بود، به شیوه نمونه­گیری در دسترس در میان شرکت­ها توزیع شد که از این تعداد تنها 363 پرسشنامه مورد تحلیل قرار گرفت. از رویکرد مدل­سازی معادلات ساختاری مبتنی بر کواریانس برای بررسی فرضیه­ها و تأیید مدل مفهومی تحقیق استفاده شده است. نتایج به دست آمده نشان می­دهد، مکان بر سرمایه انسانی، ساختاری، ارتباطی و مزیت رقابتی تأثیر مثبت معناداری دارد، همچنین ابعاد سرمایه فکری نیز تاثیر مثبت معناداری بر مزیت رقابتی دارد.

کلیدواژه‌ها


عنوان مقاله [English]

The Role of Place and Intellectual Capital in Achieving Competitive Advantage and Improving Performance of Clothing Small Businesses

نویسندگان [English]

  • Mahdi Dehghani Soltani 1
  • Adel Azar 2
1 Postdoctoral Researcher of Business management, Tarbiat Modares University, Tehran, Iran
2 Professor, Faculty of Ecomomics and Management, Tarbiat Modares University, Tehran, Iran
چکیده [English]

Today, achieving competitive advantage is considered as one of the most important initial steps for companies to enter the markets and expand their activities and success in these markets. On the other hand, with increasing competitiveness among companies, attention to competitive advantage has increased, especially in small businesses. The aim of this study was to investigate the effect of place on competitive advantage through the mediating role of intellectual capital (human, structural and communication capital) among small clothing businesses. The research is applied in terms of purpose and is descriptive - survey in terms of the method of research and the method of data collection. The statistical population consisted of small scale clothing businesses that 400 standard questionnaire, used for its validity of formal validity as well as Cronbach's alpha coefficient was used for its reliability, and it was distributed among the companies using the available sampling method, of which only 363 questionnaires were analyzed A covariance-based structural equation modeling approach has been used to test the hypotheses and validate the conceptual model of the research. The results show that Place has a significant positive effect on human capital, structural; communication and competitive advantage, as well as intellectual capital dimensions have a significant positive effect on competitive advantage.

کلیدواژه‌ها [English]

  • place
  • Competitive advantage
  • Intellectual Capital
  • Small Business
  • Strategic Plan of Clothing Industry
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